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Marketing Strategy to Empower your Physiotherapy Practice
Recently, I attended a business workshop with the APA in Victoria focused on digital marketing. As experts shared their insights, I wanted to add my perspective on what physiotherapy practices should consider when approaching digital marketing in 2024. In this video, I’ll walk you through some of the key takeaways. There is also a detailed…
Physio pay: It’s time to murder reward based commission
The end of commission based physio pay is upon us. The majority of your staff don’t want this. It’s complicated, and very messy. And most of all, it doesn’t work anywhere near as well as it used to. Right now, having a variable salary is not a great option for anyone. But before we zoom…
A confidential conversation in your private practice
I’ve umm’d and ahh’d about writing to this topic for a few weeks, but I feel compelled to. Mostly because, in our field, we don’t ever talk about these things. The uncomfortable truths that exist within the health system. Domestic violence (DV) is very much a ‘health’ problem, in many respects. It’s a problem that…
Is the obsession with take down culture killing us
Crossposted from Linkedin – originally published 5/4/24 in the Gun Weekly On my third attempt at using Instagram @shaneguna, I’m still faced with this ever present challenge. I find, at times, the content that gets shared by physio accounts to be quite unprofessional. Honestly, at 37, I’m not old enough to be this grumpy… Granted…
Organisational Diversity: Innovative ways to find hidden talent
An area physiotherapy can look to for innovation is through organisational diversity. The way we create and structure our organisations. Most of our clinics are started as a one-woman band. Essentially, a core-brand built around the caseload of the first practitioner. And this is the first stumbling block for many. Trying to replicate the owner.…
External Diversity in Physiotherapy: Exclusive one to vulnerable many
Creating a clinic in an area filled with external diversity is a solid strategy. This means a mixture of socioeconomics. Not simply catering to the hoity-toity crowd. Yet neither should it be exclusively blue-collar. Your physiotherapists will get a good mix in their caseloads. And by welcoming all aspects of patient care, you open the…
Internal diversity, when you don’t see the lost opportunities
In part two of this series we will explore the internal dimensions of diversity. This is likely the more familiar definition of diversity in the workplace. And the one which is perhaps the most problematic. Last week, we saw this play out in the UK with Sam Kerr’s incident. One which has raised a substantial…
Diversity is unconditional love of the big 5 personalities
There is nothing more complex than diversity itself. It’s so complex, we often completely overlook it. Even today, as I’m attempting to write about it I’m realising how rich the topic is. And that’s why diversity, equity and inclusion (DEI) isn’t going away either. It’s everywhere around us. And we’d all best get used to…
What is DE&I – an explainer
What is DE&I? Diversity, Equity, and Inclusion (DE&I) are interconnected concepts that are increasingly recognized as critical components of organisational culture, strategy, and success. Here’s a brief overview of each term: Together, Diversity, Equity, and Inclusion (DE&I) aim to create a more dynamic, innovative, and equitable workplace where diverse perspectives are embraced, and everyone has…