This post on physiotherapy business mentoring was originally posted in The Gun Weekly on LinkedIn 17/4/23 – Update 22/11/23.
The winds of change are upon us and we are about to be on the receiving end of another ginormous storm.
If you thought COVID was bad, here comes a cracker. COVID
was essentially like the fight against the Wildlings in GOT.
They were fought off and stayed on their side of the wall.
But now something even bigger, and substantially more disruptive is coming.
It’s coming quickly and it’s already got one of Danni’s dragons!
I’m talking about Artificial Intelligence.
And here’s why this problem is about to arrive on your doorstep.
- AI knows more about business than you do. Why? Because AI has trawled every webpage available and read every business book out there. This means, AI has these skills to call on, and all it needs is the right prompt to spit out exactly what someone needs to enter the market alongside you, and take more than their fair share.
- Young people are particularly well versed in technology and are classic early adopters. If you’ve been out of university for more than 10 years, chances are you are running from a very old playbook and are potentially going to get mowed down by one of these young entrepreneurs.
- AI doesn’t care about the disruption it causes. It literally has no conscience. Or does it? Who knows really. It’s conscious of what it does, but whomever is pulling the strings knows that they don’t really have control once it goes full Skynet.
AI and the need for physiotherapy business mentoring
“New technology will bring about new jobs.”
This is true, as per the industrial revolution.
But how many new jobs need to be brought into the picture to replace the millions, yes, millions of jobs that are rapidly being made redundant.
“But my industry won’t be affected?”
I hear you say this, and I’m sorry to say that not only are you incorrect.
The disruption is already happening.
And if you are not engaging in physiotherapy business mentoring, you are falling behind.
With the window of change brought about by COVID and WFH, the next step is distruption.
And the first cab off the rank will be anyone who’s role is already systematised.
If you are responsible for running a particular process and this can be easily organised into a flow chart based, guess what, it can be automated.
And that is true for a lot of large corporates running physiotherapy clinics right now.
Here are 3 big disruptions AI is bringing to healthcare
- You can already ask AI about your injury and it’s reported to be putting out better responses than many doctors – more aligned with evidence and more accurate. Sure that’s medicine, but what about physio? Well, an AI can definitely point out problems like a “Frozen Shoulder”. Don’t believe me — check this. ChatGPT correctly diagnosed Frozen Shoulder and came up with some exercises for me.
- The AI is free, you can use it whenever you want and from the comfort of your own home. We already know how much people relied on Dr Google. Now imagine something a thousand times more intelligent, that’s able to articulate and change it’s response based on prompting, similar to that of a subjective examination.
- AI knows what else is out there. From a platform of giving a response, it can easily direct you to videos or other resources that have the specialist knowledge that may be required to address said concerns.
What AI could cost you and why physiotherapy business mentoring is the answer.
AI could literally cost you your livelihood.
In a depressed economy, people are going to be looking for alternative ways of getting treatment and utilising freely available tools on the internet is about the easiest thing possible.
I know for a fact that this is how I currently go about solving my problems.
It was internet first, now it’s ChatGPT first.
Without knowing how to use the AI or having a deep understanding of what else is out there, the danger you are running as a stand-alone practitioner or clinic is becoming completely REDUNDANT.
Yes, redundant!
Think that’s a big call.
Well the difference between AI and any previous technological change is very similar to the difference between different strands of a virus.
We should all be experts on exponentials now after COVID.
The concept of the R value is important.
The R value is the rate of growth, it dictated how fast a virus could spread.
If a virus had a high R value, it was more likely to spread rapidly and take over from previous viruses.
Similarly, if we take this concept to technology, and look at the learning curve, we can see that the “R0” value of AI is incredibly high.
In fact, now that it’s been released into the wild, it’s been uploaded with 10’s of millions of conversations from real world people.
The developers behind the scenes will be looking at how to optimise this.
Think I’m wrong?
Here are some seriously high profile and intelligent people that are warning against AI. insert series of people.
The big mistakes when not utilising physiotherapy business mentoring
The most common mistake anyone can make is thinking that they don’t need assistance.
How many of you thought COVID would blow over in Jan 2020?
I know I did.
The second biggest mistake is thinking that you know what’s going on outside your little bubble.
Just because you’ve tried using ChatGPT doesn’t make you an expert.
It’s literally one tool which samples the technology, and it already has a million uses.
We are only scratching the surface of a new way of living, working and being.
So where to from here?
Firstly, consider having a discussion about physiotherapy business mentoring.
You need to start working with people who understand the changes coming and get your business ready for the new economy ASAP.
If you don’t, your time will run out and before you know it all your practitioners will be jumping ship.
Why?
Because they can access this technology as well, and if they’re younger and more agile than you, they’ll be pretty quick to realise that they can easily setup a website, knock out some blogs and start rolling in the world of digital marketing.
Start here, by taking part in my FREE BUSINESS HEALTH CHECK.
I can take a deep dive into your business, assess your blind spots and work out a strategy to get you ready for the biggest disruption in human history.
So come on board with the Gun Physio Academy and let’s work together.
Keen to learn more??
Check out my Facebook group, Purpose Driven Practices.
